What does an emergency response plan aim to prepare for?

An emergency response plan is specifically designed to prepare for potential fertilizer spills. This is crucial in the fertilizer industry since spills can lead to environmental contamination, health risks, and safety hazards. By having a well-structured emergency response plan, organizations ensure that they can react quickly and effectively to mitigate the consequences of such incidents. This includes outlining procedures for containment, cleanup, communication with regulatory bodies, and ensuring the safety of both employees and the public.

The other options address aspects of business operations that, while important, do not pertain to the specific focus of an emergency response plan. Routine business operations, customer service management, and marketing strategies do not prepare for unforeseen emergencies like spills, which could have serious repercussions if not handled properly. Hence, option B aligns perfectly with the intended purpose of an emergency response plan in the context of fertilizer application and management.